Two-week waiting list builds up for little-known fragrance as demand outstrips supplyWhen the new Duchess of Cambridge walked down the aisle on April 29, the best-kept secret in fashion was finally revealed.
But while the world cooed over her Alexander McQueen gown, the perfume industry's noses were buzzing about what scent Catherine chose for her big day.According to Clarence House, Prince William's bride was wearing White Gardenia Petals by Illuminum, a little-known British brand.And now the brand is set to go stellar as shoppers vie to buy their own bottle of Kate's favourite scent.
Every one of the 50ml bottles in stock was sold within moments of the news breaking, and a two week waiting list has formed.
But while the world cooed over her Alexander McQueen gown, the perfume industry's noses were buzzing about what scent Catherine chose for her big day.According to Clarence House, Prince William's bride was wearing White Gardenia Petals by Illuminum, a little-known British brand.And now the brand is set to go stellar as shoppers vie to buy their own bottle of Kate's favourite scent.
Every one of the 50ml bottles in stock was sold within moments of the news breaking, and a two week waiting list has formed.
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